Surfside PPC Podcast | All Episodes

Google Ads Smart Bidding Going Into 2027- Surfside PPC Podcast Episode 33

Google Ads smart bidding changed on August 17, 2026, and it changed how I bid. Google used to try to beat the target you set. Now it tries to hit it. A $10 target CPA ...

October 23, 2026 / 19:13/E33

Limited By Budget in Google Ads and What To Do Next - Surfside PPC Podcast Episode 32

Limited by budget in Google Ads is not the problem most people think it is. When you see it in your status column, Google is telling you that you are leaving conversio...

September 24, 2026 / 09:22/E32

Google Ads Conversion Tracking Tutorial For 2026 - Surfside PPC Podcast Episode 31

Google Ads conversion tracking for phone calls and lead forms, start to finish. In episode 31 I build all four conversion actions on a WordPress site using Google Tag ...

September 18, 2026 / 22:17/E31

Google Ads Negative Keywords Made Easy - Surfside PPC Podcast Episode 30

Negative keywords are the best way to optimize your Google Ads campaigns. In episode 30 I cover how to find negative keyword ideas, how to add them at the account, cam...

September 8, 2026 / 12:42/E30

Google Ads Assets and Ad Extensions Explained - Surfside PPC Podcast Episode 29

Google Ads assets, formerly ad extensions, are the parts of your ad that show up around your headlines and descriptions. In episode 29 I go through every asset type on...

September 2, 2026 / 12:35/E29

Google Ads Responsive Search Ads: Best Practices - Surfside PPC Podcast Episode 28

Responsive search ads are the only search ad type you can build in Google Ads now, so getting them right matters more than ever. In episode 28 I walk through a real re...

August 20, 2026 / 15:12/E28

Google Ads AI Max | How It Works and Best Practices - Surfside PPC Podcast Episode 27

Google Ads AI Max in 2026 is out of beta and living inside your standard search campaigns, and it's essentially a fusion of Dynamic Search Ads and broad match technolo...

July 22, 2026 / 12:57/E27

PPC Competitor Analysis Tools - Surfside PPC Podcast Episode 26

PPC competitive analysis tools in 2026 can tell you what your competitors are bidding on, spending, and running for ad copy, but the truth is you don't need an expensi...

July 7, 2026 / 15:13/E26

Google Ads Performance Max Tutorial For Beginners - Surfside PPC Podcast Episode 25

What's up everyone. This is episode 25 of the Surfside PPC podcast, and today it's a Performance Max tutorial. I walk through a real PMax campaign I was running as a t...

June 30, 2026 / 24:58/E25

Google Ads News June 2026 - Surfside PPC Podcast Episode 24

*Join Surfside PPC Premium To Get Access To Our Marketing Courses & Community : https://surfsideppc.com/a/members/community/ **Get 2 Free Google Ads Training Videos: h...

June 23, 2026 / 14:51/E24