Surfside PPC Podcast

What's up everyone? Welcome to episode 18 of the Surfside PPC podcast. Working on making this podcast a little bit better, a little bit more engaging, and probably going to be doing some more live video. So, be be on the lookout for that. We're only in episode 18 right now. We plan on doing hundreds of these. So, we will have a lot more coming out and trying to be more interactive. So, main thing is if you join Surfside PPC Premium right now, I'm working on my AI marketing course. You will get access to that. Only have one module out as we speak, but I'm going to have a couple more modules out by the end end of the week. Plan is to do a minimum of 10 modules, but really I'm shooting for 20 of different AI marketing lessons, keeping them updated year after year for anybody who's in the premium section along with the other premium content that's going out. So, a lot of my Google Ads content will be available for free through the channel or through my course. $34.99 a year for long form, you know, updated, making sure that you're getting the best information in kind of a a good format. So, $34.99 a year for the course or $5 a month for premium will get you access to basically all of the courses that I put out there. So, So, I've been going over over local SEO a little bit more, working a little bit more in local SEO, and it's one of those things where I I know how to do it. It's I I've worked on it. I've just really had a huge focus on Google ads. So, going to do some more content about different topics just so I don't, you know, talk about Google ads for hours and hours on end. So, today it's going to be five local SEO tasks to get a 76% increase in phone calls. And basically, a medical practice that we're working with has in the last so over the course of 6 months, we've basically started to implement some local SEO strategies starting with optimizing the profile. Um, a few things on the back end that we're trying to do to to improve getting more reviews and and all those types of uh good fun things that help the Google business profile rank higher. So, these are some of the tasks that we've done. Got a 76% increase in phone calls. So, per month we're seeing about 173 now per month compared to 98 previously. So, let's scroll down here. The client is not named. I actually never really name clients when I do results like this. I just don't really find sharing results like individual is is something that I plan to do but I will share the numbers because it it's not identifying. So 98 calls per month before. So we basically have this sixmon set of data through the Google business profile analytics and basically we averaged 98 calls over the course of 3 months per month. Over the last 3 months we've averaged 173 calls per month. Now this is not a seasonal business. So it's not something where well the spring came around everyone's you know getting their uh whatever it might be seasonally. Uh so it's not a seasonal business. So we are seeing an increase and we are seeing better rankings. So just kind of monitoring everything with I use bright local as the tool that I like to use. So starting here basically here are our five tasks. So automating review follow-up was the very first thing that we did there. There's different tools that you can do this with. Sometimes the EHR systems that you're using or the systems that they already have set in place have automated review follow-up for people that book appointments. And that's probably the easiest way to do it is if you have a medical practice management type software, then within that system, you're able to actually automate review follow-up in a HIPACO compliant manner. That's the easiest way to do it if it's available. If not, there's a lot of other options. Actually, Bright Local does have an option for this as well. I know Bird Eye is a very common popular option and kind of probably the leader in this. But doing a quick search, even if you said, you know, how do I automate review follow-up for my blank practice or automating review follow-up for really anything, it doesn't have to be medical, you know, basically within the systems that you're using, A lot of times that's going to be the thing that will do it automatically. So you'll see with companies that get tons of reviews. So they have 544, this one 413. Generally a lot of times when you're you have so many more reviews than another one, it's either you've been around forever and you just have gotten a ton of reviews over the course of 5 6 7 8 years or over the past 2 3 years. And this is what I'm seeing a lot of times. You're seeing a ton more reviews than what your competitors are seeing. So Miami Bone and Joint Institute might also be massive compared to, you know, this up here that is 97. So, doesn't mean that you still can't rank high with only 97 reviews. So, they're ranking very high as well, higher than Miami Bone and Joint Institute. So, it's not necessarily something where like number of reviews is the number one ranking factor. They actually say review velocity is actually the number how many new fivestar reviews you've gotten in the past 30 days or whatever period Google wants to use. So, basically, that's the main thing is making sure that you have a system in place that when people people are booking with you, they are getting a you know some type of email or message to leave you a review. Sometimes you can ask for feedback and the fe you know after the feedback you say thank you do you want to leave us a public review on Google it helps us grow our practice by telling other people about a good experience you had if it was a bad experience please reach out to us we'll make it right so that's kind of the one thing is you know you're going to get bad reviews it happens the main thing is to have mainly really strong reviews so here's one in my local area to go into number two next one is going to be to Post consistently. So you're getting getting more reviews. The next thing you want to do is post consistently to your profile. I also want to go over number five as part of this is optimizing your profile. So posting consistently, optimizing your profile, even replying to reviews. The most important thing is keeping your profile active. You don't want to create a profile and then it's stagnant, just sits there. And your competitors, what they do is you go into the actual Google business profile login and you can post to your page. So post consistently. And it it could really be anything. It could be things where this is blank month. You know, here is how we're helping during blank awareness month. And that's actually the example I saw here. So, this, you know, for a dentist, April is oral cancer awareness month. So, they're saying, "This is your reminder. Check your mouth for unusual changes. Schedule your regular dental screening." So, you know, it could be a month where it is something medical based where it's, you know, that type of awareness month for a medical practice makes a lot of sense for other types of, you know, they also have April Fool's Day here, so something a little bit lighter. So, you could always, you know, the goal is to basically post more consistently and it could be something as simple as hey today we're here sponsoring blank you know we're happy to see the nice weather is back in you know Merles Inlet you know it's a sunny beautiful day out you could post literally anything here the more it is medicalbased and the other thing that I think would be really that I recommend doing with posting is it for a dentistry like this is if we go to their website and we just say okay what are some of their services here basically you ultimately want to rank for some of these services so if you say you know really we want implants. Here is how dental implants works. And here's the process. And you could basically write a post through your Google business profile with this a picture. It could be a picture of the doctor who's actually performing the dental implants. And go over the process of how somebody can actually book that. And not only does it help you from the perspective of we're creating content for people that may be interested in this service, it also is going to help you from a Google SEO perspective because you're creating content on your page. Now, you take that and you publish it also to Facebook. You do a video talking about dental implants in Merurles Inlet, South Carolina. And over time, as people search for these individual keywords, you'll also rank higher. So part of the posting and posting consistently, now this is really the focus on this is ranking your Google business profile. So posting consistently to your Google business profile for a medical practice, you can say, you know, for the example of orthopedic, hey, we help with when teenagers break their arms during sports and we help with, you know, sports injuries. So you know, if you tear an ACL or you rupture your Achilles. We help with sports medicine and making sure that you know if you're orthopedic surgeon we provide the surgery. If you're an orthopedic care then it could be we help you with the recovery process and help you to the point where you get to physical therapy. So depending on where you are in that process you could basically talk about here is where the orthopedic fits in for this specific thing that we treat. So you know you're having wrist issues come into your orthopedic we'll put a cast on it. We'll figure out a plan for you to make sure that your wrist is better, we'll give you an X-ray and find out what the issue is. So, writing about these specific things, when somebody in your local market starts searching for it and you have posts on your page about it, there's so much more information for Google to pull from. It's essentially another website that you have. I'm not saying bombard Google with posts. I'm saying write a post or two a week and make sure that you have more of those going out there. And it doesn't hurt to post to other channels. YouTube, LinkedIn could be good from the medical standpoint to say, "Hey, here's, you know, some examples of how we're treating purple tunnel, you know, whatever it might be. Instagram is is definitely more of a visual channel. But if you're creating videos, you can take a video, put it to Facebook, YouTube, Instagram, link it to your website, link it to your Google business post, and then you're actually saying, "Okay, look, we're creating content on the internet about the things that we do. People are leaving us a lot of fivestar reviews. We're basically showing Google, we're the leader in this market about these different types of things, and here's how we're actually helping our customers with automating review follow-up." The other thing is replying to reviews. And to me, I I think making reviews more personal. I'm not saying give away identifying details or anything like that. But if somebody says, "Hey, they came out to our house and removed five trees, you know, whatever it might be." Just be like, "It was great working with you on the project. Call us if you ever need any help, you know, removing any more." And let's just say you remove pine trees, removing any more pine trees. Naming the actual things that you're doing or the next time that you need your palm, you know, palm leaves cut or palm trees trimmed or palm trees removed, you know, something like that or tree plants services or arborvite if you're doing these different types of plants and services people do go to Google and search for these specific things what your you know what Google AI mode is going to pull from is saying okay this Google business profile has 500 reviews and a lot of them mentioned that they took down pine trees some of them mentioned that they took down palm trees you know whatever trees are in your area these ones mention that they replace the tree and move you know this tree from one area to another area of the yard so when somebody's actually searching for maple tree replacement or maple tree, you know, planting or things like that or magnolia tree replacement, whatever it might be, you're the one that actually comes up because Google's pulling from your reviews, your posts, and you have all of that information on there. So, all of these different things, it's kind of an ongoing, that's why I always say with local SEO, it's really an ongoing process of replying to reviews, getting a lot of reviews, making sure you're posting to your page, and then making sure your profile is fully optimized. So, I have this, you know, I use this here. It is a GMBB everywhere. So, I went over this in another video, but GMBB Everywhere is a free premium tool. They have a paid option, but basically when you do a search, you could do a what's called a local scan. It compares all the business profiles and they have all these different options here. So, these could be a really good way just to make sure that you have your profile filled out really well, especially when you look at, okay, Merles Inlet Dentistry is ranking really well. Why? Well, got a ton of reviews, probably been around forever. They're centrally located. But if you audit the core business details, they have the rank check here. Check business rank at any location, analyze customer reviews and ratings, and then analyze their posting strategy. So, all of those things will look at everything. This will look at individual, you know, dentists here. If we scroll and we just we say, let's do a local scan. We can stay on this page here. This one I did orthopedic Miami, Florida. And you can see all of this information here. So, category analysis. These are the main categories that they have set. Didn't mean to click that. These are the main categories they have set. Orthopedic surgeon, orthopedic clinic, sports medicine clinic, sports medicine physician, So you could see the main category you're setting is really important. Orthopedic surgeon, orthopedic clinic makes a lot of sense. Uh as we scroll down here, 51 total categories, average categories per listing, max categories per listing, reviews analysis. So this is the average rating, review, maximum, minimum, max reviews, minimum reviews. So the lowest rated one has a 3.7 average review score. Obviously, if you're there, your goal is to get your review score much higher. Justifications analysis. I'm actually not sure what that is. And then attributes analysis, service options, on-site service, says on-site. So, just some of the different attributes within business hours. So, all of these different things you can quickly see here. This one, oh, it's going to make me log in. All right, that's okay. But, but over here, you're able to see with a local scan. Hey, why do they rank so well? What is, you know, what is everything about this individual profile that we can learn from? And are there things where maybe we can improve by looking at the way they have their, you know, their their posting strategy or what do their reviews look like. So, all of those are ways that you can kind of audit and make sure that your profile is fully optimized. Last but not least are going to be citations. So this is just going to be name, address, phone, just making sure your local citations are accurate, built out across different channels. This is where I use brightlocal.com. And they charge per citation, but they will give you a list of saying, "Okay, here are your citations. They're in place. You know, they're up todate. They're working. You don't need to worry about this." And to me, for that peace of mind, it's worth it to pay for the citations to make sure that they are in place and you have all of those citations there. I look at this as more of like a yes, you need to do this, but no, it's not going to make your business profile skyrocket to the top of Google. But ultimately, getting more reviews, answering those reviews, making sure you're as detailed as possible to hit some of the key words. You know, well, we we were sorry to see you got a broken arm, but you know, keep your cast this that, you know, if if you have information about specific types of things that you're treating, services or for a medical practice, you know, ailments, whatever it might be, if you talk more about those in your Google business profile, it just is going to help with your local SEO and people are searching and then when people go to AI mode and go, you know, who's the best person in my area if I just tour my ACL? Oh, well, they get a lot of good reviews. They talk on their reviews about torn ACLs. They have a page on their website about torn ACLs and they have in their services that they, you know, do provide for, you know, th those types of thing, you know, torn ACLs. So, essentially, it's one of those where you're just trying to really position yourself as yes, we do this and here's some additional information showing that we do this and here's people actually leave leaving reviews saying Yeah, they do this and they do this very well. So, lot of other tasks that you could do from a local SEO perspective. These would be the five on your Google business profile. Just ongoing improvements, making sure that you're getting your rankings as high as possible. So, if you have any questions about any of this, please leave them in the comments section. Thank you for listening to my podcast and I'll see you on episode 19.